TAIT’S NEW MELBOURNE SHOWROOM ON
SMITH STREET FITZROY
With the opening of Tait’s new flagship showroom in Melbourne, Tait establishes a new visual and design language to complete the outdoor living experience.
For more than 25 years Tait has been designing and producing outdoor furniture from its Melbourne home base. With the launch of its new flagship, designed in collaboration with Damien Mulvihill and Mark Simpson of DesignOffice, Tait cleverly blurs the lines between retail experience and lived experience.
“This is an exciting time for Tait – it’s our first major flagship store, designed to showcase our entire range of products and bring our ethos of ‘A Life Outside’ into full, living colour,” said Tait Creative Director, Susan Tait.
The store, previously home to a major bank, has undergone an ambitious ‘inside out’ procedure which saw Tait with DesignOffice strip the building back to its bare bones and use the raw, unrefined base to build a spacious, airy, light-filled space.
LIVING ‘A LIFE OUTSIDE’
In bringing Tait’s outdoor living philosophy indoors, DesignOffice has addressed the mood of the space with a series of clever design interventions. “How do you make an indoor showroom feel as external as possible? We wanted to avoid the standard clichés and evoke the emotion of being outdoors with light and greenery, as well as materiality and topography,” said Damien Mulvihill of DesignOffice.
New display windows paved in grey brick have been added to the showroom’s west-facing street front, while lush greenery is strategically hung to filter a dappled filigree of leafy shadows and light into the space.
A series of architectural insertions are used to infer the outdoors. A hanging pergola structure doubles as a zoning device for display of furniture and accessories. Referencing the topography of outdoor living areas are large timber decks which operate as display plinths for Tait’s full range of furniture.