05.07.19

DENFAIR 2019
Tait Present Scape by Adam Goodrum

Culminating in Tait’s largest and most comprehensive collection to date, Tait were thrilled to launch their new Scape collection designed by Adam Goodrum at this year’s DENFAIR. Forming a family of playful outdoor elements, Scape responds to modern challenges of rapid urbanisation with a fluid system designed for encouraging connection, inspired working, respite and rejuvenation and enhancing wellbeing in communities and workplaces.

Designed in collaboration with leading Australian designer, Adam Goodrum, guests were invited to meet the designer at the Tait stand to discover the forward thinking collection first hand. Scape’s playful design and alluring rock-like formations drew curiosity from visitors and debuted with an overwhelming response from the industry.

The stand demonstrated several scenarios designed to encourage social connection, working, collaborating, respite and transience. Created by configuring Scape’s modules into various formations, the scenarios were fine-tuned with the addition of components including tables, backrests, side tables and shading. Each scenario fluid in its application showed versatility across a range of environments including public spaces, multi-residential rooftops, corporate breakout zones and more.

Awash with atmospheric dappled lighting, the stand offered visitors the relaxing sense of being outdoors. Drawing on Scape’s affinity with various naturescapes, the colour palette focused on Teal Sea, Burgundy Clay and Banksia Leaf – referencing mother nature’s most basic elements water, earth and vegetation. Echoing this, Scape’s materials and colour offering were displayed on the stand alongside the natural elements by which they were inspired.

#Futurework by Futurespace

Tait’s Trace armchairs designed by Adam Goodrum also featured as part of Denfair’s #Futurework workspace installation, curated by Angela Ferguson and Gavin Harris of Futurespace. Looking to challenge preconceived notions of workplace design as being something utilitarian, Futurespace shared their vision for creating bespoke, human-centred, inspiring places to work. Distilling the essence of collaboration, the installation showcased those involved in creating Australian workplaces.

Thank you to all who visited us at DENFAIR this year, we look forward to seeing you next time!

For press inquiries, please contact Tait’s Marketing & Communications Specialist, Hayley Beaden, [email protected].

Tait stand photography by Willem Dirk du Toit. #Futurework photography by Bill Jackson-Martin.

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