Seam Shines at Business of Design Week Hong Kong

In early December Tait was honoured to participate in Asia’s premier design event, Business of Design Week, in Hong Kong. With Melbourne selected as the 2018 partner city (following Italy the previous year), the event spotlighted a cross-section of Melbourne’s best new design projects, forming the most comprehensive exhibition of Victorian design to ever be presented internationally.

As part of the Shared Values exhibition curated by Ewan McEoin and Phip Murray of the National Gallery of Victoria, Tait was invited to showcase our Seam collection by Melbourne-based designer, Adam Cornish. Situated within the DesignInspire pavilion, the exhibition designed by award-winning, Melbourne-based studio, DesignOffice, immersed visitors with an experience unique to the intrinsically design-focused and creative city. Anchored by a suspended framework representative of Melbourne’s iconic Hoddle grid design, the pavilion showcased Melbourne’s best new design projects over a cross-section of fields including furniture design, architecture, interior design, graphic design, lighting design, jewellery and more. Exhibiting alongside Tait were a number of Victorian design luminaries including Coco Flip, Rakumba, Volker Haug, John Wardle Architects, Breath Architecture and Schiavello.

With the focus on showcasing Melbourne design excellence to the Asian design industry, many key speakers, panel discussions and networking opportunities were held throughout the week. This included a panel discussion surrounding women in design and featured our very own Creative Director, Susan Tait. Susan was joined on the panel by an esteemed league of Melbourne-based women doing great things in design including Melinda Coombes, Co-founder of Coombes Whitechurch Design, Claire Beale, National President of the Design Institute of Australia, Fiona Lynch, Director of Fiona Lynch interior design studio and Amy Muir, Director of Muir Architecture.


Tait’s participation in Business of Design Week Hong Kong was supported by the Victorian Government through Creative Victoria.


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