As one of Australia’s leading industrial designers, Adam Goodrum is world renowned for his design innovation and distinct Australian aesthetic. Focusing on furniture, product and interior design, Goodrum delivers progressively original, intelligent and award-winning collections, highly regarded for commercial and retail applications. Working with Tait, Goodrum has designed the iconic Volley and newly launched Trace collections, Element and Airliner.
Growing up in Perth, Goodrum’s interest in industrial design was first established at school to further materialise through his passion for art, maths and making. Goodrum subsequently relocated to Sydney to study a Bachelor of Industrial Design at the University of Technology (UTS), where a career in product design followed soon after.
Goodrum has received various prestigious accolades including the Sydney Morning Herald Young Designer of the Year Award, the Bombay Sapphire Design Award, Vogue x Alessi Design Prize, Indesign ’s Luminary Award and Idea Awards Editor’s Medal. In 2015, Goodrum’s Unfolding installation notably won the NGV’s Riggs Design Prize.
Today, Goodrum is based from his studio in Sydney’s Waterloo where he works independently or with a small number of casual staff when the project requires. Goodrum is also a lecturer at the UTS within the Industrial Design department.
Goodrum’s unfaltering drive to create original design paired with an increasing demand from various manufacturers and design brands has resulted in Goodrum working with leading Australian firms including Tait, Cult and Dessein, with international clients including Cappellini, Alessi, Normann Copenhagen, Veuve Clicquot & Wallpaper*. Goodrum is also one of three founding members of the Australian research and design collective Broached Commissions, while his work continues to be published, showcased and collected globally.