Introducing Billy Collection

Designed By Adam Goodrum For Tait
'An echo of playful experiment and nostalgic tubular transition'

From a time when soft warm winds threaded through suburban Australian streets, where billy carts were play and modernist designers weaved tubular form into hills hoists and above-ground pool ladders, came the precedent for our latest collaboration from Industrial Designer, Adam Goodrum and the Tait Design Studio.

The new Billy Collection includes the Billy Chair, Lounger, Sunlounge, Dining Table, Easy Dining Table, Stool and Bar Cart, available with upholstery options in a range of powder coat or stained timber colours, inspired by the Australian landscape.


Explore The Collection
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Billy Collection

Borne from an evolving concept that saw nostalgic reflection, playful iterations and experimentation with texture, tubular transitions and high performance, the new Billy Collection finds its place as a thoughtfully ergonomic and versatile range with aesthetic refinement.

“The Billy Collection is a nod to playful experiments making billy carts as kids to ride down the street on,” said Susan Tait, Creative Director and Co-Founder of Tait. “While my brother and I put together rough contraptions from nails, fruit boxes, planks of wood, pram wheels and rope to steer, I can only imagine the very different billy carts that rested on the nature strips of Adam Goodrum and Gordon Tait’s homes. Refined and thoughtfully crafted. That is essentially the essence of this collection.”

Billy Sunloungers in timber with Billy Bar Cart, and Billy Sunlounger in metal featuring a slide out table with a carefully considered slot for a wine glass.

Billy Easy Dining Table and Billy Loungers with and without armrests in timber.

 

Formed from the integration of tactile electropolished or powder coated aluminium frames, Accoya timber, large wheels and tubular transitions in what is one of Tait’s largest collections, the resolved Billy Collection echoes billy cart nostalgia, created for a smaller footprint and designed to withstand harsh Australian conditions.

With a resolute aim of utilising Tait’s local manufacturing capabilities, underpinned by a commitment to high performance and sustainability, Goodrum in collaboration with the Tait Design Studio ambitiously designed a collection that etches out simple sculptural form alongside complex mechanisms that enhance ergonomic functionality.

“The pieces are very comfortable, and there is a common language across the Billy Collection, to visually enhance a space,” said Goodrum. “It has a relaxed but robust aesthetic, and a nod to the past – backyards filled with hills hoists and above ground pools with tubular designed metal ladders. Yet it has its own unique language. The mechanism for the sunlounger is HOT and the entire frame is fluid.”

While meticulously crafted to incorporate metal, timber, glass and fabric materials into the design, it is the responding introduction of new colour Mountain Blue by Susan Tait that further evolves the Billy Collection, focusing on the calming and versatile palette found in Australia’s landscape which so comfortably finds a home within outdoor living spaces.

Explore The Collection

Photography by Haydn Cattach with styling by Jess Kneebone.

 

Billy Loungers with and without armrests in metal, pictured with Pogo Side Table.

Billy Dining Table and Billy Chairs with and without armrests in metal.

Billy Bar Cart – the ultimate outdoor experience!

Published 11 April 2024
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