Introducing Voom Collection

Designed By Adam Goodrum For Tait
Soft curves, opposing textures and a hint of Australian nostalgia emerge as subtle considerations in our latest robust design collaboration from Industrial Designer, Adam Goodrum.

Partnering with Mokum to exclusively showcase their new dimensional Sole Boucle and Elba designs, the Voom Collection is a modular, versatile and ergonomic range that mirrors the casual functionality and aesthetic of 60’s and 70’s Australia, while melding our unmistakable mark of minimalist sculptural form and manufacturing integrity.

Explore The Collection

Voom Collection

Voom Collection and Trace Drinks Trolley designed by Adam Goodrum, Photography by Derek Swalwell with styling by Jess Kneebone.

Unique both in design and materials, the Voom Collection has been created to withstand harsh Australian conditions while providing opportunity for seamless reconfigurations for different functions and occasions. It is a fusion of soft form, versatility and modularity, with the highest quality manufacturing processes considered from end to end to create tactile and lasting pieces.

“The versatility and modularity of Voom is a departure from existing collections within the Tait range,” said Goodrum. “With pieces designed to stand alone as a single armchair, and multiples creating different lengths and arrangements to suit diverse outdoor spaces.”

Voom Collection designed by Adam Goodrum, Photography by Derek Swalwell with styling by Jess Kneebone.

It is with ambition that Goodrum embraced nostalgia in the creation of the Voom Collection, embarking on a design process that saw inspiration from the sculptural work of Alexander Calder, where raw sheet metal objects are placed to enhance public spaces.

“The Voom Collection, in its unupholstered form, sits in the garden as both a functional sofa and sunlounge, and a sculptural object, where beautiful light and shadow fall on the sheet metal’s opposing planes,” said Goodrum. “When the cushion is attached, the roll design has a retro language to contrast with the linear sheet metal and provides a relaxed comfort through the material selected.”

Material selection was of great importance in the process of creating the elegant and bold Voom Collection, with Tait Creative Director and co-founder, Susan Tait, opting to exclusively use the new Mokum Sole Boucle and Elba fabrics to form the collection.

“Mokum’s Sole Boucle and Elba fabrics bring luxurious texture indoor and outdoor, with their hues reflecting the vast Australian landscape,” said Tait. “This is how we envisioned the design, selected to complement the round, voluminous and gentle curves of this versatile and elegant collection.”

Gordon Tait, Founding Director of Tait, added, “The Voom collection transcends indoor-outdoor living. It’s quite retro. It’s like it’s had a past life. A modern classic.”

Available in Tait’s distinctively Australian colour palettes, the Voom Collection is once again underpinned by Tait’s commitment to sustainability, evident in the materials used to create the range and Tait’s local manufacturing principles. The Voom Collection can be placed in many configurations, with groupings of loungers and ottomans creating new sofa and sunlounge forms.

Explore The Collection

Voom Coffee & Side Table designed by Adam Goodrum, Photography by Hayden Cattach⁠.

Voom Lounger and Side Table designed by Adam Goodrum, Photography by Derek Swalwell with styling by Jess Kneebone.

Voom Lounger designed by Adam Goodrum, Photography by Hayden Cattach⁠.

Published 15 March 2023

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