Voom Collection receives Highly Commended Award at IDEA 2023

Congratulations also to Tait designer, Adam Goodrum, on his Gold Medal win! As one of Australia’s leading industrial designers, Adam Goodrum is world-renowned for his design innovation and distinct Australian aesthetic. Focusing on furniture and product, Goodrum delivers progressively original, intelligent and award-winning collections, highly regarded for commercial and retail applications. The Gold Medal was a well-deserved honour for Adam Goodrum to receive on the night.

Working with Tait, Goodrum has designed the iconic Volley, Scape and Trace collections, the Element fire pit, the new Swing chair and our recently released Voom collection. Soft curves, opposing textures and a hint of Australian nostalgia emerge as subtle considerations with our Voom Collection. Unique both in design and materials, Voom has been created to withstand harsh Australian conditions indoors and out with groupings of loungers and ottomans creating new sofa and sunlounge forms.

Goodrum’s output in Australia and internationally is prolific, introducing a subtle Australian aesthetic to the world. He designs with the philosophy that an object must justify its existence – through its story and detailing and for this reason, his designs celebrate process and craftsmanship and accentuate components and joinery to create functional pieces with spirit and personality,

As one of Australia’s leading industrial designers, Adam Goodrum is world-renowned for his design innovation and distinct Australian aesthetic. Focusing on furniture, product, and interior design, Goodrum delivers progressively original, intelligent and award-winning collections, highly regarded for commercial and retail applications. Working with Tait, Goodrum has designed the iconic Volley collection, Trace collection and Element fire pit.