The Voom Lounger, Ottoman, Coffee and Side Tables in Core Ten Textured Powdercoat and Mokum’s Ochre Sole Boucle. Designed by Adam Goodrum.
Congratulations also to Tait designer, Adam Goodrum, on his Gold Medal win! As one of Australia’s leading industrial designers, Adam Goodrum is world-renowned for his design innovation and distinct Australian aesthetic. Focusing on furniture and product, Goodrum delivers progressively original, intelligent and award-winning collections, highly regarded for commercial and retail applications. The Gold Medal was a well-deserved honour for Adam Goodrum to receive on the night.
Working with Tait, Goodrum has designed the iconic Volley, Scape and Trace collections, the Element fire pit, the new Swing chair and our recently released Voom collection. Soft curves, opposing textures and a hint of Australian nostalgia emerge as subtle considerations with our Voom Collection. Unique both in design and materials, Voom has been created to withstand harsh Australian conditions indoors and out with groupings of loungers and ottomans creating new sofa and sunlounge forms.
Goodrum’s output in Australia and internationally is prolific, introducing a subtle Australian aesthetic to the world. He designs with the philosophy that an object must justify its existence – through its story and detailing and for this reason, his designs celebrate process and craftsmanship and accentuate components and joinery to create functional pieces with spirit and personality,
The Voom Collection, showcasing a selection of Mokum’s beautiful Sole Boucle and Elba outdoor fabrics. Designed by Adam Goodrum.
Goodrum’s work has been awarded various design accolades, including the NGV Rigg Prize, Vogue x Alessi Design Prize, Bombay Sapphire Design Discovery Award, Indesign Luminary Award and the Idea Awards Editor’s Medal. His work has also been included in exhibitions and collections at Powerhouse / MAAS, Art Gallery WA, NGV, NGA, London Design Museum and the Gent Design Museum, Belgium. Goodrum has also recently been inducted into the Design Institute of Australia’s Hall of Fame. Find out more HERE.
We would also like to acknowledge Tait’s very own Carl Broesen, whose innovative designs including Loom Lounge, Salt & Pepper and Ballasture were shortlisted in the ‘Object, Furniture & Lighting – Rising’ category.
The Interior Design Excellence Awards (IDEA) is Australia’s largest and most successful independent design awards program, run by Niche media. Launched by Inside magazine in 2003, the program celebrates the best of Australian interior and product design across 14 categories and six Special Awards. See HERE for other nominees in our category this year.
The Voom Collection is on display at the Tait Melbourne, Sydney, and Brisbane showrooms. Contact the team for more information.
DISCOVER VOOM
Portrait of Adam Goodrum by Timothy Kaye.
As one of Australia’s leading industrial designers, Adam Goodrum is world-renowned for his design innovation and distinct Australian aesthetic. Focusing on furniture, product, and interior design, Goodrum delivers progressively original, intelligent and award-winning collections, highly regarded for commercial and retail applications. Working with Tait, Goodrum has designed the iconic Volley collection, Trace collection and Element fire pit.
Discover Adam Goodrum
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